Today is the 20 year anniversary of Felder Communications Group. What a ride it has been. Many thanks to; all the talented people that have worked here. To all the clients that put their brands and their trust in our hands. To my wife, daughter and son for standing with me. And for the grace […]
Easy…there are only three ways with an established product. You’ll read them and say “I knew that.” But most of us don’t consciously identify the specific way or ways we want to grow our business. Increase Share – you could grow your business by taking business away from your competitors. This is the most emotionally […]
The fastest way to solve a marketing problem is to correctly diagnose the source of the problem first. The world of marketing headaches is divided into three areas: product, brand and communications tools. If the physical product is the source of the problem, stop everything else and fix it. The last thing you want to […]
Positioning has traditionally been described as the space your brand occupies in the consumer’s mind. Are you positioned as the “premium” brand? Or “value brand.” Or something else? Classic marketers considered only a few positionings as viable because the consumer was unwilling to sort out our mess. But shift forward. Your brand can hold any […]
