Entries by Stan Felder

Celebrating our 20th Anniversary!

Today is the 20 year anniversary of Felder Communications Group. What a ride it has been. Many thanks to; all the talented people that have worked here. To all the clients that put their brands and their trust in our hands. To my wife, daughter and son for standing with me. And for the grace […]

Positioning is not the same as position.

Positioning has traditionally been described as the space your brand occupies in the consumer’s mind. Are you positioned as the “premium” brand? Or “value brand.” Or something else? Classic marketers considered only a few positionings as viable because the consumer was unwilling to sort out our mess. But shift forward. Your brand can hold any […]