We have developed a three-part process to ensure every communication tool works as hard as possible. We've dubbed it Felder ROI3.

Insight. Our work begins with insight, not design. We might discover a category weakness or competitive vulnerability to exploit. The business of communication ideas means that you must solve the right problems. We are careful students of your customers. We listen to them and discover what they want. We learn their lifestyles and work styles and how your product or service relates to them. We identify the most compelling way to connect your product to their needs.

Ideas. We leverage that insight into a single, powerful idea that best motivates the customer to buy your product or service. That idea is the strategic link between customer needs, wants and desires and your product's ability to meet them. Then we craft creative executions around the idea that differentiate you and are relevant to your audience.

Impact. Even great products compete for the attention of distracted and busy customers, so we deliver your idea with impact, creating a compelling communication of the idea that hits the customer between the eyes with a distinctive visual and verbal punch. Our goal is to create work that is not only smart and well-crafted, but successful.

Felder Communications Group • 1593 Galbraith Avenue SE • Suite 200 
Grand Rapids, MI 49546 • p. 616.459.1200 • f. 616.459.2080

home | people | spotlights | views | about us | capabilities | portfolio | felder roi3 | contact

Capabilities Portfolio Felder ROI3 Contact People Spotlights Views About Us