At Felder, we use communications tools to elevate brands. Primary and secondary research, online surveys and focus groups help us uncover insights about customers that we need to know to create the most powerful communications.

Traditional tools like television, radio, magazines, outdoor and newspaper advertising provide the heavy lifting needed to elevate brand awareness and preference to large but defined groups of people. Public Relations generates publicity and buzz for the brand among a broad audience, while Direct Marketing customizes messages and offers based on audience needs and perceptions.

Websites, videos, sales literature and trade shows allow us to create depth, detail, community and engagement with the brand's most passionate prospects.

And of course, we are exploring and effectively utilizing cost-effective, high-reach on-line and social media tools.

Felder Communications Group • 1593 Galbraith Avenue SE • Suite 200 
Grand Rapids, MI 49546 • p. 616.459.1200 • f. 616.459.2080

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